Product Designer
becoming fluent in Unicorn
Research/UX/UI
Projects
UX/UI
Disney
Mobile E-Comm App
Art Direction | Strategy | UX/UI
Nektar De Stagni
Luxury Brand Creation / E-Commerce
Art Direction | Strategy | UX/UI | Rebrand
Miami New Times
Responsive News Media Site
Art Direction | Strategy | UX/UI | Business Model
Teems
E-Commerce Brand
UX Strategy | Business design
Four Seasons
UX Strategy. Coming soon...
Strategy | UX/UI
Thermo Fisher
Progressive Web App / E-Commerce Coming soon...
About
From a humble startup to software used by millions, I've thrived in roles as Founder, Creative Director, Product Designer, and Consultant for renowned brands like Thermo Fisher, Four Seasons, Virgin Group, Design Miami/Basel, and my own Fine Jewelry brand. With over 15 years of experience, I've mastered various facets of design, product development, brand building, growth marketing, sales, and distribution.
Positioned at the intersection of Design and Business, I am a firm believer in the power of exceptional UX, focusing on Desirability as the ultimate competitive advantage.
Frequently asked questions
I am a systems thinker, foodie, and all around weirdo. I have an insatiable thirst for studying history and am an avid collector of rare music. I enjoy long walks along the beach, fermenting my own yogurt, and lifting heavy things called dumbbells.
I begin with understanding the business and problem space by auditing the market (for competitive advantage/opportunities). I then conduct user interviews, social listening, and other user centered activities to develop a hypothesis based on evidence (data). I then create a prototype that I can test with actual users before implementing a final design.
To name a few main influences:
Well, let's first define what each is... usability is more concerned with the basic functionality of a product, be it an app, website or anything else, whereas desirability refers to what compels Users to actually want to use a product... it really digs deep into the crux of "jobs to be done" a deep understanding for what outcome Users are really after.
Basically you can build the most usable product in the world but that doesn't mean anyone will want to use it unless it is DESIRABLE!... ..Users today have the luxury of choice so at the end of the day it's desirably that makes products "lovable", "sticky", "addictive".
Tech
Process
Informed by Lean UX, lean startup, business model design, design thinking, and Jobs-to-be-Done.
What they say...
“Her focus, vision and talent have always been apparent...in addition to an acute trend forecasting sense, her versatility as a designer continues to impress me”
Laure Heriard Dubreuil
Entrepreneur and Founder of The Webster
“She’s a creative who is not afraid to pose questions that lead to innovation...a creative force who contributes to the greater design dialogue”
Veronica Misako Gledhill
Director of digital strategy, Burnbright
“Nektar’s uncanny ability to connect the dots between design and business makes her an invaluable asset to any product team”
Martin Oppel
UX Design Manager, PWC